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Jun 27, 2017

FACEBOOK ADS: Retargeting viewers to boost sales

FROOTHIE











Success Story

Retargeting viewers to boost sales

The online appliance store paired advanced targeting with offer claim ads to increase awareness and 
sales of its JUISIR & Thermocook kitchen products, resulting in a 4.2X overall return on ad spend.

4.2X
overall return on ad spend

9.5X
return on ad spend from website Custom Audiences

43%
lower cost per acquisition




Since launching the campaigns overall revenue spiked over 33% and nearly a 40% gain in unique users over the prior 28 day period.






Their Story

Froothie is one of the fastest growing global brands focusing on health and wellness products, 
with over 100k Facebook followers and growing. 

The exclusive distributor of Optimum – one of the most trusted kitchen appliances brands in USA 
and around the world.

 

Froothie began from a small, simple idea to supply fruits, vegetables and equipment to local cafes 
and juice bars. 

As business grew they developed a stronger and deeper passion for promoting healthier food and drinks to people and came up with the idea of getting more people involved in creating “Froothie”: 
A healthy smoothie drink movement. 

As our idea evolved and grew, it has become our mission to help every household embark on a journey to put their health first, making healthy food and drinks readily through our strategic partnership with Optimum Appliances – a globally recognised blender and juicer company that produces some of the best kitchen appliances on the market.

Today, our mission is simple and clear: Helping people lead a healthier lifestyle through using our 
exclusive range of quality kitchen appliances by Optimum. We share our knowledge and tips on healthy living through workshops, YouTube videos, our blog, various media outlets and strong strategic partners in USA and abroad so you can eat healthily in a quick, easy and fun way.

Fueling a movement

Froothie wanted to increase online sales by promoting its brand and products to customers on Facebook.

Targeting previous website visitors and past engagers of video posts who didn't visit the website worked great. 

It had a significant contribution to the overall return on ad spend performance and it didn't take
a lot of work because they were using custom audiences.


Revisiting potential buyers

Froothie ran offer claims on selected sale items to previous website vistiors or people who previoulsy
interacted with a video post, making them aware of the sale and that they had a certian time 
period to purchase before the sale was over.

The ad featured a short video’of the product in action.

Froothie optimized the ad by adding interests based on each product ensuring it reached the right
people and targeted it to a 1% lookalike audience that was based on people who had previously visited the products specific URL

Next, the Head Facebook advertiser Justin Matthew retargeted link ads to 2 separate audiences:
People who viewed at least 50% of the video but didn’t click through to the Froothie Website
People who visited the website but didn’t make a purchase

Justin then developed these audiences using the Engagement Custom Audience tool. 

For the first audience, Justin chose to build a list of people who had engaged with its Facebook ads. 

For the second, Justin used the facebook pixel on its website to create a list of people who had visited.

A “Shop Now” call-to-action button directed people to the Froothie website where they could purchase thier own Juisir at the new SALE price..

Products used

Offer Claims
Conversion Tracking
Custom Audiences
Lookalike Audiences

Goals

Drive Online Sales

Their Success

A powerful RESULT

FROOTHIE'S month-long campaign, which ran during May & June 2017, returned the following results:

4.2X overall return on ad spend
9.5X return on ad spend from website Custom Audiences
43% lower cost per acquisition for ad viewers retargeting campaign

Justin Says:

"Facebook has become one of the major sources of revenue for Froothie because it offers the ability to build deep,  emotional relationships with consumers on a massive scale. 
Plus Facebook's advanced targeting that lets you deliver tailored messages to different types of customers."