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Feb 5, 2016

Advertising Tricks With Facebook Notes












It will have the note published on your page without a caption and it is NOT available to boost.

To get around this simply get the URL of the note in this case it would be the following link:

www.facebook.com/notes/iboom/how-to-triple-your-tweet-reach/1707032322885839

Simply grab the link then paste it into a new status update. From there write the caption you want and publish it like any other status update.

Take a look below.



Jan 31, 2016

How To Triple Your Tweet Reach







In the following example you will learn how to increase the reach of a tweet substantially!

The trick to this is you will not have to increase your number of followers or even pay for Twitter ads!

For this test my caption, image & link were exactly the same.
The only difference being a single hashtag

In order to get the best results I tweeted each tweet exactly at the same time and day only 1 week apart.

The results shown are taken directly from Twitter Analytics.


The 1st tweet (with hashtag)

Check Out The Social Media Secrets The Pros Don't Want You To Know!

The 2nd tweet (without hashtag)

Check Out The Social Media Secrets The Pros Don't Want You To Know!  

As you can see the only difference is the added hashtag that shows the topic of the tweet.























Tweet #1 received 2 re-tweets & 4 likes                                  

Tweet #2 received 71 re-tweets & 36 likes


Now this is where things get interesting!
You would assume the tweet with 71 re-tweets would easily have the most impressions correct?

I mean we are talking about 71 re-tweets compared to 4!!

Take a look at the results yourself!

Tweet #1
4 Re-tweets with hashtag
17,313 Impressions







Tweet #2
71 Re-tweets
No hashtag






The 1st tweet with the hashtag #socialmedia & 2 re-tweets got 17,313 impressions, while the 2nd tweet with 71 re-tweets and NO hashtag got 15,564 impressions. 

Impressions is the number of times users saw the tweet on Twitter

So how could simply adding a hashtag result in such a massive disparity?

Take a look at the impressions for #socialmedia on twitter over the last 24 hours (Jan 31, 2016)


Information gathered with HashTracking

 




Well everyday users search for a topic by typing in a keyword or hashtag. The impressions for the overall conversation about  #socialmedia are very high.  So this increases the impressions on that tweet as a result. It is proven when 1-2 hashtags are used per tweet, a tweet receives as much as 21 percent high engagement rate.




So by simply using the hashtag in tweet #1 the topic #socialmedia was popular enough to outperform tweet#2 that had no hashtag but more re-tweets.

Now be careful choosing the wrong hashtag or using too many will hurt the engagement rate. Its critical to know the reach of your hashtags. Then you can understand the potential reach and impressions for any topic, which helps you understand the popularity and that results in more potential action for your tweet. 

If a hashtag has a low reach, then you’ll be able big fish in a little pond. If the hashtag’s reach is high, it will be harder to make any impact but your included in a more popular topic. The best method is to use a bit of both; use a combination of specific and general hashtags in your tweets to reach the most people.




Things To Remember.

Your tweets are seen by a small portion of your followers. 
So be sure to recycle your tweets again at different intervals. Be sure to space them out.


The real Potential Reach of a tweet is way  bigger due to re-tweets and twitter's search feature for topics. Use the hashtags correctly and the reach of your tweets will skyrocket!


The Power of a Hashtag


Using an irrelevant hashtag is a waste of time. Almost like using the tag #superbowl for an article about tennis. Be sure you don't abuse the hashtag feature either! 

Using 3 or more hashtags per tweet can drop your engagement by 17 percent. Be sure to research to find the most relevant and beneficial tags to build engagement for your brand.





Choosing the Best Hashtags



Here are some of the top hashtag research tools available online.

BuzzSumo

Find key influencers to help promote your tweets with topics related to your business. See what’s already working to save time.

SocialMention

Real-time social media analysis to find the most relevant and top performing hashtags. Find related hashtags to the current trending topics.


HashTracking

Insights help determine influencers, searchability, historic data, and sharing. 

WhatTheTrend

Monitor global terms on current trending topics.  Track hashtag streams to build engagement.


TrendsMap

Find and track hashtags where thee trending by location, Useful for specific location-based businesses and events to target a more direct audience.


Topsy

Pulls up endless information pertaining to current conversions, indexing, and ranking trends. Then use this to make predictions on performance.



Hashtags are indispensable and must be utilized to succeed on Twitter and to increase your Google visibility. Don't risk tweeting some random hashtag or just try to jump on the current hot trend.

Choose relevant hashtags with popular keywords to get the most engagement.

Maximize performance
  • Use 1-2 hashtags per tweet.
  • Stay away from capital letters when possible.
  • Use trending topics when it makes sense.
  • Sync your hashtags with specific campaigns.
  • Cross promote on social media channels.
Iboom Media is a leading social media firm that prides itself on Real Results and Real Followers.



Jan 28, 2016

How To Crush It On Social Media!

Justin Matthew heads up iBoomMedia providing equal parts leadership, perseverance, dedication, competence and entrepreneurial expertise.


LISTEN to the latest podcast :
How To Crush It On Social Media on iTUNES for methods and insight you won't hear anywhere else.




Justin has the rare honor of being recognized by industry insiders as well as leading CEOs, brands, entrepreneurs and startups. Specifically:
  • World record holder for Google+ Circle Shares
  • Being #4 on the top 100 UK entrepreneurs (along with Richard Branson)
  • #1 power user on the Digital Marketing Shows Power 100
  • KRED key influencer
  • Recognized as one of the top 23 most influential leaders in business today
  • Ranked 83 on Klout and #5 expert worldwide
  • Recognized by social media guru Jeff Bullas as one of the social media Instagram accounts to follow 
LISTEN to the latest podcast :
How To Crush It On Social Media on iTUNES for methods and insight you won't hear anywhere else.




A Work Ethic That Recognizes There is No Finish Line
Coming from the venture capital world as an enviable and successful rainmaker, Justin’s entrepreneurial restlessness led him to become a top seller on Fiverr and then managing one of the top YouTube companies in the world (21st most subscribed channel) with over 3.6 million subscribers today. 

Before that, Justin was an Orlando tennis champion 6 times over NTRP 4.5 sometimes 5.0 and proudly ranked with the U.S.T.A. 

His enthusiasm is contagious, “Social Media is immeasurable—something you can’t put a price on. After achieving viral status on every platform (e.g., YouTube views averaging 3 million per video, G+ posts averaging 33K views), it’s now simply managing clients.

“Goals are really quite simple for me in business: to be the best, be the first one in the office in the morning and the last one to leave.”

Listen to the Create Your Own Life Podcast episode 
How To Crush It On Social Media Today and apply what you hear immediately!




Jan 25, 2016

How To Get Your Brand To Rise Above The Noise!



Very excited to take part in How To get Your Brand To Rise Above The Noise with Forbes contributor Mark Fidelman and branding expert David Brier!





We all invite you to listen to the experts in branding and ask direct questions to leap your product above the rest!

 When
    Tuesday, January 26, 2016 from 11:00 AM to 12:00 PM MST 1:00 PM to 2:00 PM EST




Grab your tickets here FREE!
How To Get Your Brand To Rise Above The Noise!


Or sign up via the Facebook event HERE




This week’s collaborators don't conform to what’s happening in the industry, they lead the change and provide REAL results for businesses.

Our first panelist is an award-winning native New Yorker, brand specialist, author, speaker, coffee enthusiast, chocolate whisperer and brand identity expert, David Brier, who helps his clients through the power of strategic design and branding that connects.

He has been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online.

Our second panelist is a pioneer in the Social Media industry.  Justin Matthew has the #1 circle share count of all time and is the founder of iBoom Media (Google+ themselves ranks #3) and is a Social Media Manager of over 7,000 clients for both individuals and corporations.






 



Subscribe to Mark’s Blab and set your calendar.  This is a not-to-miss event!

[http://bit.ly/RiseAboveNoiseBlab]

When
    Tuesday, January 26, 2016 from 2:00 pm to 3:00 PM EST



Below you’ll find everything to assist you in promoting this week’s Live-Streamed chat, How to get Your Brand to Rise Above the Noise!



With your support, this will be phenomenal.  We have an average of 100+ viewers per episode and with your help in advertising we can make this event a success! Feel free to revise and share content as needed to promote through your email and social channels.



Suggested Social Support:
 

Supported Links


Use this link to direct traffic to signing up for the event:


http://bit.ly/RiseAboveNoise


This link leads people to subscribe directly to the Blab:


http://bit.ly/RiseAboveNoiseBlab


 

Grab your tickets here FREE!
How To Get Your Brand To Rise Above The Noise!

Or sign up via the Facebook event HERE




As you will see this is a very interactive platform that allows viewers to post comments, questions, give high five’s to collaborators as they discuss specific topics as well as promote through social channels.

Jan 16, 2016

8 Free SEO Tools You Should Be Using

The recent updates Google has made has had more of an impact on SEO than anticipated.

To reach the top of the SERPs and stay relevant well into 2016 your website has to be better then the competition and earn its position. 

Many pay a premium for these services when there are some excellent free tools you can take advantage of.

Keyword Research

Having the right keywords will always be important in SEO. 
Since it is so important you should not just count on a single tool.




1. Wordstream




Wordstream Free Keyword Tool has a huge database of more than a trillion unique searches. Easily outperforms some of the paid alternatives in the market.

They actually purchase the data through a number of U.S.-based search industry partnerships like Internet Service Providers, Browser Toolbars and Search Engines



2. Keyword Eye Basic















Keyword Eye Basic results in a keyword cloud of suggestions where keyword size represents monthly search volume and color represents how competitive it is. 
  • Discover what keywords your competitors have visibility for. 
  • Find top content and influencers for individual keywords and phrases. 
  • Find what questions people are asking about your subject matter. 
  • Run a keyword link analysis for any website. 

 

  3. Keyword Planner






Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.

You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. 


This is free tool through Google AdWords , Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

 

4. Ubersuggest





























Ubersuggest allows you to instantly get thousands of keyword ideas from real user searches. You can then use the keywords to get ideas for your next blog post, or to optimize your PPC campaigns. Comes in handy for developing long-tail phrases.

Content Tools

These days if you hope to reach the top of any search result you must have quality content. Cheap, spun, or duplicate content no longer is effective.. These tools will help you with your content development


5. Anchor Text Over Optimization Tool


 

 

 The Anchor Text Over Optimization Tool


This tool is used to spot your anchor text diversity and highlight those areas where you are at risk for anchor text over optimization. If specific keywords or keyword phrases were used too often this tool will let you know. 

At that point you can modify the anchor text of specific links to focus more on your brand or remove links that are using that specific anchor text. You can easily identify these links and request changes.

6. Convert Word Documents to Clean HTML



Convert Word Documents to Clean HTML


Convert Word Documents to Clean HTML

Word2cleanhtml cleans up HTML pasted from Word documents.
It applies filters to fix various things that Microsoft Office puts in its HTML and the results can be copy and pasted directly into a web page.

The conversion process is completely automated and most formatting information is stripped out, leaving just the content and the structure (headings, paragraphs, lists etc).

 

7. Copyscape






Copyscape is one of my favorite tools as it lets you enter any URL that detects plagiarism of your articles & finding copies of your web pages online

Many companies purchase their articles.  What if they were copied or stolen from other sites? 
Publishing them on your site can damage your reputation and ruin your search engine rankings. 

Copyscape scans the web for copies of your content, emailing you whenever new copies are found.






8. Title and Description Optimization Tool


























Title and description optimization tool 

This free SEO tool will help you optimize title tags and even tweak meta description tags. Optimizing title tag and description tag is critical if you want to rank better for your keywords, because the title and description tag is what shows up in the SERP.




Written by Justin Matthew

Justin Matthew founder of iBoom Media is one of the top 10 Klout experts in the world and also a KRED featured online influencer. 

Online influencers are social media gurus whose online presence far exceeds 99% of the 1.5+ billion global social media users. 

They come from all over the world and have earned their notable online presence and incredible Kred Scores from all walks of life. 

They are the new breed of celebrities and have the ability to reach hundreds of millions of avid followers with the click of a button. 



iBoom media is a new standard of hard-core social media specialists, a team that was sick and tired of the smoke and mirrors of social media.


iBoom is about what’s real:
REAL people, REAL likes, REAL followers, REAL engagement.
In short, real results.

Visit iBoom today to take your brand your company to the next level!







Jan 10, 2016

Explode Your Twitter With Massive Engagement & Followers



If you love incredibly targeted traffic, gaining tons of new followers and record engagement on your Twitter account then simply read below and be sure to view the examples to back it all up!

Twitter Audit: Find Out If Your Followers Are Real

Are your followers on Twitter a bunch of bots? 

What is the point of having a ton of followers if they never engage or ever see your posts?

Twitter Audit will scan your followers & find out what percentage of them are real people. 

You may have an old Twitter account with many followers that no longer use twitter. 

Also this comes in handy to show a prospective client if you are trying to earn their business or validate your relationship with current clients.

Here how to tell if twitter followers are real!
Simply authorize Twitter Audit to get access to your Twitter account. 

Then it will choose 5,000 random followers and scan them. 

As an example I have used my personal account @jmhhacker and my firm @iboommedia
Also two celebrities Kim Kardashian & Justin Beiber

After it’s finished you will see the percentage of your followers that are real.

It will also tell you how real it thinks you are. 
This is a great tool for people who use their Twitter account to promote something.

If it thinks you are a bot, you can then go over your current method.

As you can see below my personal account which is 4 years old is looking great at 98% real followers













iBoom Media's account is also at 98% real followers 







When you run Twitter Audit on Kim Kardashian's profile you find only 48% of her followers are actually real people. 

Surprised? Don't be as this is quite common for many larger accounts.







Justin Bieber's account came in even lower at only 42% real.

Try Twitter Audit for yourself! Twitter Audit




The next tool PeakFeed keeps me on top of all my social media accounts and even networks by emailing me once a week important stats on followers, engagement rate and even new posts made.

Also before the primary use of peakfeed they also offer a report on how many of your Twitter followers are active accounts. Active is defined as made a tweet within the last 30 days.

So based on the results of this report from Peakfeed you can then make the necessary changes to either eliminate them or plan to prevent this the best you can in the future. 

I just ran my personal account to see how it fared and the results were great to see!

83.6% of my followers were active in the last 30 days in fact 51.7% were active in the last 24 hours which is even better.

Peakfeed can analyze up to 21,200 of your followers so that will be enough to give you an idea of all your followers if your account is larger.

This data tells me that I have an incredibly engaged and real audience and that my current methods used to build and target are working perfectly. 

Get this information for yourself HERE








Get all your brand's key social stats in one weekly email.

 

 


Start by adding your brand's profiles from Facebook, Google, Instagram, Pinterest, Twitter, and YouTube. 

 

Then  add up to two competitors. That way you can make sure you are keeping up or give yourself a way to measure your own growth. All you need is the URL to their profiles.


 



Every week they will email you a simple, concise report that shows your key performance metrics right next to your competitors for all your accounts. 





 

What sets Peakfeed apart is that they let their users name a price that matches how useful the tool is to you! 
So if it is $3/mo or $30/mo that is your choice! Crazy right? I thought so to until I did it myself. 
Get your Twitter Data below.


Recently I was interviewed on the Create Your Own Life Podcast and I share all the methods I used to go from creating my 1st social media accounts to founding a social media firm with 20 staff and 100 clients! I think you you want to listen to this one!


Check it out HERE