Nov 7, 2019

FREE SEO Tools To Improve Your Online Marketing & Ranking

 FREE SEO Tools To Improve Your Online Marketing & Ranking

Search engine optimization or (SEO)  is paramount to getting traffic to your web page and getting a better ranking in organic search results whether for local seo or national.
Here is a look at a few top FREE SEO tools that will give your website the edge.

Google Webmaster Tools

I personally don't think there is anyone else better to improve your SEO than google. It has easy access to key metrics  it even has live support for newbies.The arsenal of tools includes 'Fetch as Goole', which allows you to view URL's in the same way as Google does. 

This is a very simple way to detect and troubleshoot poor Search Engine Optimization. You can then modify your page accordingly and even review code to make sure your site has not been hacked.

Google PageSpeed Insights (Free)

Page loading speed has become one of the most important features of any website.
Google PageSpeed Insights is a free tool that checks the speed of your site and gives suggestions to improve it. Load times are critical for the front end user experience, and the back end analytics that Google uses to rank your webpage.
Simply enter your site or blog’s URL, click the “analyze” button, and it will automatically check the speed and overall user experience of your site and provide a score.
Here’s how the scores rank:
A score of 90+ means that your site is FASTER than most other sites.
A score between 50-90 is considered AVERAGE.
A score below 50 means that your site is SLOW.
To increase your chances of ranking higher in the search results aim for a score of 90 plus. The tool checks the speed of your website on desktop and mobile. You will find out fast if your website is fast, average or slow and it also provides solutions to improve your page’s performance metrics.

Google’s search algorithm places a lot of priority on how mobile-friendly a site is.
The Mobile-Friendly Test tool is designed to help determine if your site is correctly optimized for smartphones and tablets.
You just type in your site’s URL and a few seconds later  you will see whether your website is mobile-friendly.
The tool also offers suggestions on how you can improve any issues with your website
The Page Loading Info feature lets you know if Google can properly access all the resources on a particular page and what to do if it can’t. 

If you have been in the online space the last decade you have certainly heard of Yoast SEO. The plugin has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimisation. 
What is special about this plugin’s users range from a mom and pop store to some of the most popular sites on the planet.
Yoast SEO does everything you could ask for as a dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. 
  • Title and meta description templating for better branding and consistent snippets in the search results.
  • Helps search engines make sense of your site 
  • The most advanced XML Sitemaps functionality at the push of a button.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.


Content is king and that’s why Yoast SEO's readability analysis and its SEO analysis are incredible.
  • The SEO analysis: helps you to write SEO-friendly texts with the right (focus) keyword research
  • The readability analysis will make sure that you are writing easy, engaging content for both visitors and search engines.
  • The snippet preview shows you how your post or page will look in the search results.
  • An FAQ and HowTo block so search engines know when you are serving an FAQ page or HowTo guides.
  • [Premium] Previews to show how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. 
  • [Premium] The ability to optimize for synonyms and related keyphrases.
  • [Premium]  It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. 
  • Constantly tuning your website so you can focus on creating content.
  • Gives you top notch content and internal linking features to help you rank for the right keywords with the right pages..
  • Has a bulk editor, so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data, where possible, to help search engines understand your website.
  • It gives you the option to have synonyms and related keyphrases.
  • redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Point search engines to your main pages.

referring domains

Comprehensive link analysis

The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.

Pro tip: Paste in a competitors website to find instant link opportunities.

See all websites linking to your target with domain-wide metrics

Check the Referring domains report to see every linking domain, along with useful SEO metrics.

500 million keyword suggestions, all the most accurate volume ranges in the industry. You also get Moz's famous Keyword Difficulty Score along with CTR data. Moz's free community account gives you access to 10 queries a month, with each query literally giving you up to 1000 keyword suggestions along with SERP analysis.
Explore by site to uncover competitive opportunities and find seed keywords. Explore by keyword for related suggestions, SERP analysis, and performance metrics.Create Keyword Lists to manage your topics and prioritize keywords by metrics and SERP features.
As always if you are in need of social media marketing, facebook ads or lead generation you can contact me (Justin Matthew) via my website

Apr 9, 2018

Instagram Hashtag Guide For 2018

Instagram Hashtag Guide For 2018

It is real simple an Instagram post with just a single hashtag averages 12.6% more engagement than a post without one.

The real purpose of a hashtag is that they can help your post reach a target audience
in your niche which then increases engagement which leads to more relevant followers

The problem is if used too frequently or without a strategy they become inefficient.
For example  #goodday #sohappy #funny #tree #instalove #foodie etc

You want your business’s Instagram posts to receive optimal engagement, so here is a small guide for 2018 that will attract the right followers.

Why Are Hashtags So Important For My Business?

More or less with around 95 million photos posted
on Instagram every day, hashtags have become a way to sort through them all.
If you want the right people to find your posts then hashtags are essential.

Hashtags are like a funnel. If you just use the hashtag #advertising that is much to broad
& attracts all types of posts. I have found #digitalmarketing or #socialmediamarketing
gives a more specific, targeted reach.

The audience searching for these hashtags are actually looking for those posts so
you will reach more of the right people.

Hashtags are virtually the only way to categorize your posts. They help you reach a target
audience equally important they help your target audience find you.

These are the people that engage with your post because it is what they were looking for.

Top Instagram Hashtags


If you add the most popular Instagram hashtags to your post it doesn’t mean you'll see more
interaction. You need to remember they are being used by millions of people so there will be
WAY to many for the yours to be found. This is where you will want to narrow your hashtag topic.

How to Use Hashtags for Your Business

1. Keep Your Hashtags Organized

Use an Instagram analytics tool.

A tool like Keyhole, AgoraPulse, Brandwatch, Collecto, Hootsuite , Iconosquare, Instagram Insights,, Rival IQ, Socialbakers, Sprout Social or Unmetric.

2. How Many Hashtags Should I Post?

91% of brands -- use seven or fewer hashtags per post, so it seems reasonable to think that
maybe the right number to use on your posts.

No one really knows how many hashtags work best for you until you test it.
Do a little trial and error until you see which work best through the analytics tool you use.

3. Narrow Your Hashtags

More specific, smaller-volume hashtags are better for your brand:
first, you can compete in a smaller pool. Checkmate Social Media usually does not use
the #advertising hashtag because if you search #marketing, you’ll find pictures
of virtually everything from animals to restaurants or even inspirational quotes.

The randomness of #advertising hashtag means it is pretty much useless and as a
user, I’m more likely to find what I need if I search for something specific, perhaps #facebookadvertising
would bring in a much better result and the user will likely be happy with what they found.

A good way to think of this is with the hashtag #casino but it has a wide demographic. What if
you searched for #roulette instead. That way the user finds a post more likley to engage with
because it’s exactly what they wanted.

4. Research What Your Competitors Are Using

Make a list of your competitors and research what they’re hashtagging on their posts.
Or influencers in your industry are hashtagging as typically they have a large following
and know what they are doing.

5. Test Out Related Hashtags

When you type a hashtag into Instagram’s search bar,
Instagram shows you related hashtags in the scroll-down menu.
Instagram also delivers related hashtags on the next page after you click on a hashtag.
This is a simple way to create a longer list of hashtags to try out.

6. Follow Your Own Hashtag

Another way to use Instagram hashtags for your marketing purposes is to follow your
own hashtag.

I  follow the hashtag #jmhhacker & #checkmatesocialmedia so I can find anyone who talks
about me or my brand and connect with them.

Following your own hashtag is an effective way to engage with other people
talking about your brand and develop better relationships with them.

How to Use Instagram Search Within the App

Also how to use the search function to find related ideas.

Simply follow the process below

Tap and enter a general search term
Scroll through related terms
Choose hashtag that has decent search size and relates to your post
Look at related hashtags that Instagram gives you on the hashtag’s page
Click on a top trending photo for that hashtag
Look at a related hashtag on that post for more ideas

For more info Check out Checkmate Social Media.

Apr 5, 2018

Infographic On How To use LinkedIn For Marketing.

Check out this infographic on LinkedIn on how to use LinkedIn for marketing.

Here is an update with fantastic new tips and ideas that highlight how the marketers at LinkedIn use their own platform for marketing their company. I have had great success with this and wanted to share.

You will learn how to use marketing features like Sponsored Content, Sponsored InMail, and Dynamic Ads.

They also supply many answers people ask me all the time.

Which types of InMails drive more opens and responses?
What makes an attention-grabbing headline for my Sponsored Content posts?
How can I make my Dynamic Ads stand out?
How long is too long for caption copy accompanying my LinkedIn ad?
What is the impact of including statistics in my posts?

Justin Matthew Is Owner at Checkmate Social Media and has been mentioned in Forbes, Huff post,, multiple podcasts and is a pioneer in the social media industry.

Contact Justin if you have a social media monthly budget of $3,000 &  Up Per Month

If you want to be LinkedIn Elite then check out the the infographic below & be sure to Pin, Tweet, Post Or Reblog it!

Apr 1, 2018

Start Remarketing on Twitter

Start Remarketing on Twitter

Sometimes I forget to tell people YOU CAN UPLOAD YOUR DATA LIST INTO TWITTER!

Someone who has already shown interest in your brand or previously purchased is
obviously more likely to engage with your marketing messages.

Did you know how you can you find, and reach this audience on Twitter?

SIMPLE...Tailored Audiences are a great way to create relevant re-marketing campaigns.
With Tailored Audiences, a mobile app can re-market to users who have not engaged
with their app recently. Perhaps they simply forgot and this is a reminder.  A software
company can reach people that attended a recent webinar and get them to purchase the
product. And a fitness brand @escapefitness targets people that recently visited their website.

Three ways to use Tailored Audiences:


Use lists to target specific users, whether you want to reach your existing customers by
uploading a list of their email addresses or use Twitter usernames (@handles) to target
specific influencers in your space.


Not to give away all my secrets here but let's just say it has been giving me and edge
over the competition.

Website Traffic

Target people that have visited your website. Just like with Facebook the same rule applies
here You can collect this data using Twitter’s website tag (available through Twitter Ads),
or you can use Twitter’s Official Partner Program.

Similar to the Facebook tracking pixel.

Mobile apps

Reach groups of people who have installed or signed up for your app.
Collect data on who uses your mobile app with conversion tracking.

How do Tailored Audiences work?

Log into Twitter Ads, click on the Tools drop down in the top navigation,
select Audience manager and then click on Create new list audience.

Be sure to give it a descriptive name and select the type of data file you are uploading
(such as email addresses, Twitter usernames or mobile advertising IDs).

When you have uploaded your list of contacts, you can choose to either include or
exclude them from your campaign targeting, depending on your strategy.

Connect with A Relevant Audience

Advertising on twitter enables you to get your business in front of the right audience.

Whether you want to reach a niche group or connect with people around the world,
you will have plenty of targeting options to help you hit your business goals.

Targeting best practices

Cover the basics. Start with location language and optional device targeting options before
selecting additional targeting criteria.

Select one audience targeting type for each campaign. Choose from follower, keyword,
behavior, interest or Tailored Audiences targeting to get great data for your campaign.

My favorite..experiment over and over.  Test different targeting approaches to understand
which audience is the best fit and which messages get results with different groups.
You may be surprised by what’s most effective for you.


An audience is a personalized group of users that you want to analyse and/or target
in a Twitter Ads or DM campaign.

All of your audiences are visible on the homepage in the Twitter audiences section.

Click the default [+] panel to open the Audience Manager to create a new audience.
Alternatively, access the Audience Manager from the target drop-down menu
on the top menu bar.

Create a new audience, or add users to an existing audience, using the add to audience
tool on drop-up menus of the community bottom bar.

If you are viewing those users who belong to an audience you have added as a source on the community wall then you have the option to remove users from that specific audience.

Each existing audience is represented by a panel on the homepage. Audience panels
function just like other account and source panels. Click the top half to go to the
dashboard or click the bottom half to go to the community wall and browse the users.

Audience panels have a connect with Twitter Ads button. If the audience has less than
1000 users the button is disabled, but if the audience is large enough to connect
click the button and, once synchronized with Twitter Ads, you’ll see the available

in Twitter Ads message.

Audience panels also have more options. Click on the three vertical dots to open the menu.

The three options are:

Audience modifications –

Create a new audience using the original data – Click the copy button to open the
Audience Manager where you can modify the original criteria to create a new audience.

Download – Click this to prepare and then download a Twitter Ads friendly file which
you can then upload to Twitter Ads. See connect an audience with Twitter Ads for details.

Connect an audience with Twitter Ads. Many ways to do this.

You can connect an audience with Twitter Ads directly from the Audience Manager
during the creation of the audience. Select the account using the drop-down menu.
Be sure the account you select is active and has valid funds available.

You can connect an audience with Twitter Ads directly from the add to audience
tool available on the all criteria and selected drop-up menus on the community bottom bar.
Select the account using the drop-down menu. Ensure the account you select is active
and has valid funds available.

If you don’t connect as above, once the audience has been created, you have two
options to connect the audience with Twitter Ads from the homepage:

1.  Connect directly with Twitter Ads

Click the connect with Twitter Ads button on the audience panel and select an active
Twitter Ads account with sufficient funds to use in the campaign.

2. Download a file and then send to Twitter Ads

Click the three dot menu button in the top left of the panel and then the download
button to prepare a Twitter Ads friendly file.

You will see the panel below. Click the download file button to download the .CSV file to your computer.

You can then upload your data file to your Twitter Ads account to create a Tailored Audience.
Select the data file, check the box that the file is already normalized and hashed,
agree to the terms of use and then click the create list audience button.

You can limit your campaign to those audiences you have selected and also target
additional users. If you want to expand reach by targeting similar users check that box.
You can exclude any audiences and only target similar users in the limit targeting
by excluding audiences section in Twitter Ads.

Or expand or reach as seen below.

The process of connecting to Twitter Ads may take some time depending on the size
of your file.

New users you add to an existing audience, which is already synced with 
Twitter Ads, are also automatically synced with Twitter Ads.

Tailored Audiences File Data

TON Upload
Web Audiences
Tailored Audiences File Data
This document outlines the file format for Tailored Audience files.

File format
Each file may only contain a single data type, such as device ids, emails, etc.
More on file format includes:

1 hashed value per line
line separated, terminated with either LF (\n) or CRLF (\r\n)
txt or csv file extension
Data normalization
Device IDs:

IDFA - lower-cased with dashes; ex: 4b61639e-47cc-4056-a16a-c8217e029462
AdID - original format on device is required, not capitalized with dashes;
ex: 2f5f5391-3e45-4d02-b645-4575a08f86e

Android id - original format on device is required, not capitalized without dashes or spaces; ex: af3802a465767e36
Email Addresses:

lowercase, remove leading and trailing spaces; ex:
Phone Numbers:

Include country (no preceding zeroes e.g. for US use 1 instead of 001) and area code
No characters like +, - ( or )
Examples: 14083008000, 454083008000
Twitter Usernames:

no @, lowercased and leading and trailing spaces trimmed; ex: jack
Twitter User IDs:

Standard integer; ex: 143567
Data hashing
The data for each line must be hashed using SHA256, without a salt.

Code samples for hashing can be found at

#SimplyPerfect: how Patrón Tequila drove interest in its Bot-Tender chatbot
Key results 2.6% clickthrough rate using the Direct Message Card
2X more recipes served compared to brand’s goal
39% clickthrough to website for full recipe details

The opportunity

Need a mixologist? Say no more.

Patrón Tequila (‎@Patron), a leading spirits brand, was looking for new ways to reach
the elusive legal drinking age (LDA) millennial audience and showcase its versatility
in cocktail trends and recipes around the world. People on Twitter in particular have a
discovery mindset and are accustomed to engaging with brands. With this in mind,
Patrón created the “Bot-Tender” — a chatbot spin-off of the “bartender” that exists
in Patrón’s Direct Messages with all of the cocktail prowess of a real mixologist.

Based on the occasion (pool party or cookout), flavors, or ingredients selected, the
chatbot served up summer cocktail recommendations tailored to the consumer’s preferences.
By providing consumers with opportunities for personalized, one-on-one conversations
with the brand, the Bot-Tender offered deeper engagement than traditional tactics.
From there, Patrón wanted to bring awareness of its chatbot to a wider audience.

The strategy
Patrón used the Direct Message Card to drive awareness of its chatbot among its
hard-to-reach LDA millennial audience. The Direct Message Card is an ad format
with customizable calls to action that can lead consumers into a personalized,
one-on-one brand experience with chatbots. Using inviting and visually
eye-catching creatives, Patrón grabbed people’s attention and made it easy
for consumers to curate the perfect summer cocktail. With instant access to
new and existing recipes directly on Twitter, Patrón differentiated its brand
through its fun and novel Bot-Tender.

Patrón Tequila Twitter verified user @Patron

Small-batch tequila, #SimplyPerfect tweets. Imported from Mexico by
The Patrón Spirits Company. Las Vegas, NV. Must be legal drinking age to follow.

Alcohol  Case Study  Creative Canvas  Expanding Reach United States

The success

Your preferences, coming right up: Promoting the Bot-Tender chatbot using the
Direct Message Card was a resounding success that drove awareness and deepened
engagement with consumers. Out of everyone who interacted with the Bot-Tender
across several different chatbot platforms, 67% of total conversations happened on Twitter.
The best-performing Direct Message Card ad garnered an impressive 2.6% clickthrough rate.
The number of recipes served by the chatbot exceeded Patrón’s goal by over 2X.

In addition, Patrón saw that 39% of recipes served in Direct Messages led to website
views where consumers could go even deeper into Patrón’s content, showing that the
chatbot served up increased interest in the brand’s content overall. The launch of the
Bot-Tender chatbot and Direct Message Card led to an 11,000% increase in
Direct Messages on Twitter since summer 2016.

We launched the Bot-Tender to provide fans with a unique way to have more one-on-one conversations with our brand. The Direct Message Card successfully drove awareness
of the Bot-Tender. We exceeded our goal for the number of recipes served by more than 2x and increased Direct Messages by 40X per week, on average.

Take a look below for exactly how this unfolded for this client.

Provide curated access to existing and new recipes.

As conversations with Patrón live in Direct Messages, consumers could easily keep track of their favorite recipes and find new ones simply by re-engaging with the chatbot from their Direct Message inbox.