Jan 28, 2017

CareRise INDEX



CareRise is a resource that offers on-site, unlimited support to the insured client and also provides independent risk audits and analysis utilizing the latest technology

It is with great pleasure that I write this note to you today. Since writing the first business plan for CareRise  in April of 2000, it has been a dream of mine to bring something special to the healthcare and insurance industries, a package that would solve a massive problem – that problem being the medical malpractice crisis that was affecting all types of healthcare Providers, nationwide.

Today, going on 15 years of operation, our focus continues to be on empowering our clients with the maximum in support – enabling them to achieve universal levels of success. By adhering to genuine, personalized service and world-class technology, we (and our clients) have been fortunate to make this happen.

The healthcare industry remains challenged in all facets of meeting their own business plan objectives, coupled with the continuous changes of healthcare regulatory compliance.

The insurance industry remains challenged in attempting to provide the finest in coverages for their clients, as well as take some effort in assisting them with overall safety solutions for their properties.

The bottom line is that we are all about helping people, our healthcare professional clients, and providing our aligned partners with the successful results they expect to receive from CareRise .

We remain honored and privileged to provide these solutions to both industries, and now, providing service offerings to other agencies through strategic alliances.

Our sincerest thanks go to our clients, aligned partners and the CareRise team for making this concept of mine a reality of today.




Apr 6, 2016

Twitters New Message Button For DM's

In 2015 Twitter DM's rose 60% along with private tweets up over 200% in the second half of last year alone.

Increasing the character limit turned out to be a winner no doubt!

See Mail Icon Above

So  due to of all this Twitter brings us a New Message Button to Quote Tweets via DM! 
Now its very simple to share a tweet in a DM  you just click on the message icon at the bottom which will then take you to the DM tab. It makes the process of sharing tweets privately and easier to connect.



Enter to Win The Fanatics Media and Influitive SweepstakesEnter the Contest: you're looking for new marketing strategies that really move the needle, then you have to get on your radar. We are a partner and we believe strongly in the benefits of advocate marketing. We've now partnered with them for a sweepstakes to win a $1000 Facebook ad credit and a free 6 months of the Influitive platform. This is something you don't want to miss. Enter now:
Posted by Fanatics Media on Tuesday, April 5, 2016

Users have been able to share tweets via DM since 2014 but the new process makes it easier to link people to more direct communications.

I used it just today by choosing a tweet I knew certain people would be interested in. This one HERE:  

 Including the originating tweet itself.

Twitter is no doubt looking to showcase its direct messages and strengthen up with new options to keep up with competitors

Twitter’s new Message button will be available today on Twitter for iOS and Android – you’ll need to update to the latest version to get access to the function.

 Oh by the way while your thinking about twitter.

WIN $1000 FB Ad Credit via Advocate program

Mar 24, 2016

Free Influencer Marketing Search Tool

Influencer marketing has rocketed to the top of every brands radar this past year. 

So where do you start in finding influencers for your product or brand? Finding the right person or team is the difference between selling out or closing up shop. 

One of the original online metrics for online reach Klout has a feature that was released in 2015 that shows top experts for almost any topic and does not even require an account.


Klout shows topics for every user and if that person has authority on that subject it will be noted with a yellow star. Topics without stars are just areas of interest for that user.

As seen below topics with yellow stars next to them means Klout has determined that person is in the top percent or even .01% of all users for that subject based on content, engagement and other factors.

So now anyone can find influencers and experts in specific topics.

Simply go to Klout and in the search area type in any topic of interest to see the top 10 experts for that category,

The results for topic Influencer Marketing


Combining influence and expertise together is the key to future brand success. 

One of the largest issues for companies using influencer marketing is they don't know who to identify as an influencer.  

With Klout experts you can  find expertise and identify the right influencers that you are looking for!

iBoom Media


Mar 6, 2016

Masters of Ingenuity

Successful entrepreneurs are masters of ingenuity.

Time and time again, successful companies and brands come up with creative ideas and solutions in order to keep the dream alive.

Using ingenuity results in being a innovator no matter what field your in or what your role is.

When it comes to business and especially marketing these are traits that make the difference between a good company and an exceptional one.

Try to inspire ingenuity not telling someone how to do something but show them what to do and encourage creative ideas

Nearly every idea requires a multitude of things to go right.

That is why ingenuity is probably the one single best

asset you can have.

If I had the choice between startup money or even a world-class education, I would still choose ingenuity over all else. 

Because without it, you cannot navigate in the ever-changing business climate and be responsive and with it, you can outsmart and out-innovate your competitors.

You can't put a value on imagination or creative skill.

Those are the attributes that help innovators find solutions 

where everyone else calls it quits. 

Like James Dyson who invented the industry-crushing Dyson vacuum cleaner. Few people realize he worked 5 years and developed 5,127 prototypes to get his concept to work. 
That is ingenuity, not just at the start but thought the process.

When a company faces a crisis it forces you to come up with brilliant ideas and move forward.

There is always hope when ingenuity is present.

I come across many business owners who have one

way of thinking or that their way is the only way.

That eliminates other possibilities that may be more

profitable or effective from being discovered.

It can create an environment of negativity or prevent creative thought. Having a surplus of money may actually cut you

off from other possibilities.

The key is to not only be ingenious when things are challenging

but to figure out how to also inspire ingenuity when things are great.

If you remember where you came from and stay grounded ingenuity will be alive and well!


Justin Matthew heads up iBoom Media providing leadership, perseverance, dedication, 
competence and entrepreneurial expertise.

Justin has the rare honor of being recognized by industry insiders as well as leading CEOs, brands, entrepreneurs and startups. Specifically:

Business manager, director & creator Of YouTube content for channel  
Householdhacker with nearly 4 million subscribers.  
#4 on the top 100 UK entrepreneurs (along with Richard Branson) Via City A.M.
#1 power user on the Digital Marketing Shows Power 100 
KRED Featured Influencer 
Recognized as one of the top 23 most influential leaders in business today 
Ranked 83 on Klout and #5 expert worldwide
Recognized by social media guru Jeff Bullas as one of the   
TOP social media Instagram accounts to follow 
Featured Social Media Influencer for CoPromote

Coming from the venture capital world as an enviable and successful rainmaker, Justin’s entrepreneurial restlessness led him to become a top seller on Fiverr and then managing one of the top YouTube companies in the world (21st most subscribed channel) with over 3.7 million subscribers today.

A pioneer in the Social Media industry, Justin has over thousands individuals and corporations. Owner of JM Consulting Inc with 5-10 employees. Blessed with a talent for overseeing things, Justin played a critical role in Managing a YouTube channel for 2 years and closed huge contracts, not to mention he wrote and made videos and even promoted them.

In Justin’s own words, “Taking my experience from corporate sales, the discipline necessary for playing—and winning—the competitive sport of tennis, to helping manage a leading YouTube channel and all their social media puts me in a very unique position for our business model and our clients.

Mar 3, 2016

The Top 100 in Influencer Marketing

Social Media Marketing is not for everyone. It takes creativity, patience, research and most of all results! From the beginning social and influencer marketing have been used to raise awareness for your brand or topic and has been measured using reach, engagement along with impressions.
A customer while searching for a certain product or topic will eventually come across influencer content. An influencer is someone who has a certain expertise in a given topic with a highly engaged and sometimes very large audience.
Many brands now work with these influencers to help influence the reputation, awareness and ultimately sales for the company.
Marketers for the longest time usually bombarded consumers with paid ads, promotions and more to try to get conversions. With the explosion of the internet and social media consumers can now rely on online reviews, testimonials and word-of-mouth from others before making a decision.
Today brands really need to know who their target audience actually is then find influencers within that topic. For example say there is a YouTube channel with 4 million subscribers and the topic is D.I.Y. or Do it yourself videos. It would then make sense for a brand like Home Depot to partner with that influencer and come up with creative ways to promote a certain product or the company itself through the channels content.
Over the last few years influencer marketing has exploded and along with that so have new ways of measuring who the influencers are within any given topic. The influencers are based on content, engagement, credibility and expertise.
Recently Forbes made news with the following release 

Forbes Pushes Into Influencer Marketing

You can view that article in its entirety here: FORBES 

Many tools are now available to connect brands with these influencers and one of the best is Little Bird.

Here is a background on how Little Bird arrived on the scene.

In 2011, founders hatched a plan to help businesses unlock the valuable information in complex social data and create a new company from the ground up that helped businesses identify social media influencers.

In 2012,  Little Bird took flight with seed funding from Dallas Mavericks owner Mark Cuban and other tech industry leaders. 

In 2016 Little Bird partnered with businesses everywhere that want to discover social media influencers and leverage social data for more efficient and effective marketing. 

Thanks to Forbes contributor and CEO of Fanatics Media, Mark Fidelman I found my way to Little Bird to test it out myself.

One of the features is being able to Map a New Network from a Topic using the following metrics: From a topic, a particular hash tag even twitter usernames or lists.

Little Bird then maps out the top results based on all that data, content and engagement with up to 2,000 influencers.

Here are the top 100 results for the Topic Influnencer Marketing using Little Birds technology.

Based on mu daily activities you get to recognize or even more so become friends with many that are experts in your topic of focus. That being said I can say the top results are definitely people I highly respect and deserve the given results.

From Neal Schaffer, Jeff Bullas and Ann Tran it is definitely exciting to be listed #7 along with my firm iBoom Media at #43!

So take a look at the top 100 people in Influencer Marketing and be sure to follow them on social media or add them to your twitter lists as the information they provide will help you stay updated on the latest and most important news in social media today!

Be sure to check out Facebook Group Fanatics Media and Google+ Community Influencer Marketing to stay up to date on the latest news and even contribute yourself!


Mar 2, 2016

How To Become An Influencer



Influencer marketing is quickly becoming the most effective strategies to reach demanding consumers as grabbing their attention becomes tougher as more and more brands compete on social media.

Word-of-mouth is and always has been one of the best advertising methods as people rely on feedback or recommendations from someone they trust.

The injection of influencers on marketing campaigns gains more traction every day. As more data comes in influencer marketing is the ideal way for sharing your brand and gaining market share.

Check out these tips below on how you can become an influencer yourself.

Tips on how to become a social media influencer

Engage, interact and build relationships

Build a personal brand that is authentic and human. Don't be someone your not and you will find people respond to that!

Rise Above The Noise

Standing out means not trying to be everything to everyone.
Identify with something specific and go ALL IN on that topic with your content.
You will become a respected source and gain respect through your knowledge!

Create quality content, consistently

To become an authority on a subject takes not just quality work but a lot of it!
From blog posts to social media posts, podcasts or video
Use the platforms that most resonate with you and hit it hard!

Stay up to date

Posting unrelated info will not only cost you credibility but followers. 
Pay attention to industry news, read other people’s posts and actually reply yourself not just automated responses. Get to know who the major players are in your area and then you can initiate contact.

Create content for your followers not for you.
Try to be helpful by sharing and engaging most of the time.
Publish original content and finally mention what your company does.
Be sure to get in on what is trending
Be apart of the conversation when something is going viral. You have to be there to be able to influence it!
Become an expert in a certain topic

Be relevant, impactful and thoughtful.
Rather then becoming a jack of all trades become the go to expert in 1 or 2.
Focus on quality not quantity

A true influencer doesn’t worry about numbers but the value and the quality they provide to their followers.

Network at every opportunity

Always grow your scope and reach.
If you help someone just once they will remember that and recommend you to their friends.
Just provide value to them.
A good piece of advice, a useful recommendation or answer to a direct question.

Provide value for FREE
Don’t just pump out content, provide value and share a diversity of content. Share others content as  that sparks a conversation and keeps your audience interested.

Grow Organically

Don't buy followers and try to artificially boost your Klout score. It will always come back to haunt you especially with all the audit tools out there. Slowly grow your social media community over time and build up your content hub.

Join The Largest Online Community On Influencer Marketing
This is a community for the topic taking over everything! Influencer marketing. 
I have explained it below and we will all share content that can help each of us. 
Lets be a community of SUPER INFLUENCERS!

Social media has changed the balance of power between customers and brands because it allows customer reviews to factor into buying decisions. Due to that influencer marketing has become the topic of the past year. Especially with the onslaught of these influencers in almost every sector.

Influencer marketing is form of marketing that targets certain individuals with influence over potential buyers (their own followers) In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.

Currently, when a brand identifies influencers, they often look at number of followers that identity has on social platforms. Influence isn’t just having a lot of followers. It’s also driven by expertise, credibility on subject matter and the engagement between the influencer and his or her followers.

Michelle Phan who started a series of YouTube videos featuring simple make-up demonstrations has amassed over 6 million followers. Now L’Oreal actually co-branded a cosmetic line with her.

Leveraging your brand’s influencers begins with building relationships with your customer. Customers always post about brands on social media &brands should show some love! By directly interacting with customers, & even providing promotional discounts. As a result of this customer experience you will encourage more positive organic and authentic sharing about your brand.

Finally, in addition to improving your customer experience, a brand should also be aware of influencers who are actual industry experts with large followings. Agencies like Traackr, Mobile Media Lab and Laundry Service provide services to help brands connect influencers at scale.

Influencer Marketing finds people who can have a HUGE impact on your brand. A good strategy to help guide your influencer strategy, can bring coverage from top influencers which ultimately has been an important metric to help form successful digital campaigns.

3 algorithms are most important : reach, relevance, and resonance. That combination really hones in on true influence.

Stay on top of the conversations and trends influencing your industry, but become active participants engaged in shaping the space.

Industry influencers you didn’t know and using the right tools and data, you are able to create an engagement strategy that connects with them successfully.

A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” Influencers hold the power and it’ll be the brands job to cater to them.

Feb 5, 2016

Advertising Tricks With Facebook Notes

It will have the note published on your page without a caption and it is NOT available to boost.

To get around this simply get the URL of the note in this case it would be the following link:

Simply grab the link then paste it into a new status update. From there write the caption you want and publish it like any other status update.

Take a look below.

Jan 31, 2016

How To Triple Your Tweet Reach

In the following example you will learn how to increase the reach of a tweet substantially!

The trick to this is you will not have to increase your number of followers or even pay for Twitter ads!

For this test my caption, image & link were exactly the same.
The only difference being a single hashtag

In order to get the best results I tweeted each tweet exactly at the same time and day only 1 week apart.

The results shown are taken directly from Twitter Analytics.

The 1st tweet (with hashtag)

Check Out The Social Media Secrets The Pros Don't Want You To Know!

The 2nd tweet (without hashtag)

Check Out The Social Media Secrets The Pros Don't Want You To Know!  

As you can see the only difference is the added hashtag that shows the topic of the tweet.

Tweet #1 received 2 re-tweets & 4 likes                                  

Tweet #2 received 71 re-tweets & 36 likes

Now this is where things get interesting!
You would assume the tweet with 71 re-tweets would easily have the most impressions correct?

I mean we are talking about 71 re-tweets compared to 4!!

Take a look at the results yourself!

Tweet #1
4 Re-tweets with hashtag
17,313 Impressions

Tweet #2
71 Re-tweets
No hashtag

The 1st tweet with the hashtag #socialmedia & 2 re-tweets got 17,313 impressions, while the 2nd tweet with 71 re-tweets and NO hashtag got 15,564 impressions. 

Impressions is the number of times users saw the tweet on Twitter

So how could simply adding a hashtag result in such a massive disparity?

Take a look at the impressions for #socialmedia on twitter over the last 24 hours (Jan 31, 2016)

Information gathered with HashTracking


Well everyday users search for a topic by typing in a keyword or hashtag. The impressions for the overall conversation about  #socialmedia are very high.  So this increases the impressions on that tweet as a result. It is proven when 1-2 hashtags are used per tweet, a tweet receives as much as 21 percent high engagement rate.

So by simply using the hashtag in tweet #1 the topic #socialmedia was popular enough to outperform tweet#2 that had no hashtag but more re-tweets.

Now be careful choosing the wrong hashtag or using too many will hurt the engagement rate. Its critical to know the reach of your hashtags. Then you can understand the potential reach and impressions for any topic, which helps you understand the popularity and that results in more potential action for your tweet. 

If a hashtag has a low reach, then you’ll be able big fish in a little pond. If the hashtag’s reach is high, it will be harder to make any impact but your included in a more popular topic. The best method is to use a bit of both; use a combination of specific and general hashtags in your tweets to reach the most people.

Things To Remember.

Your tweets are seen by a small portion of your followers. 
So be sure to recycle your tweets again at different intervals. Be sure to space them out.

The real Potential Reach of a tweet is way  bigger due to re-tweets and twitter's search feature for topics. Use the hashtags correctly and the reach of your tweets will skyrocket!

The Power of a Hashtag

Using an irrelevant hashtag is a waste of time. Almost like using the tag #superbowl for an article about tennis. Be sure you don't abuse the hashtag feature either! 

Using 3 or more hashtags per tweet can drop your engagement by 17 percent. Be sure to research to find the most relevant and beneficial tags to build engagement for your brand.

Choosing the Best Hashtags

Here are some of the top hashtag research tools available online.


Find key influencers to help promote your tweets with topics related to your business. See what’s already working to save time.


Real-time social media analysis to find the most relevant and top performing hashtags. Find related hashtags to the current trending topics.


Insights help determine influencers, searchability, historic data, and sharing. 


Monitor global terms on current trending topics.  Track hashtag streams to build engagement.


Find and track hashtags where thee trending by location, Useful for specific location-based businesses and events to target a more direct audience.


Pulls up endless information pertaining to current conversions, indexing, and ranking trends. Then use this to make predictions on performance.

Hashtags are indispensable and must be utilized to succeed on Twitter and to increase your Google visibility. Don't risk tweeting some random hashtag or just try to jump on the current hot trend.

Choose relevant hashtags with popular keywords to get the most engagement.

Maximize performance
  • Use 1-2 hashtags per tweet.
  • Stay away from capital letters when possible.
  • Use trending topics when it makes sense.
  • Sync your hashtags with specific campaigns.
  • Cross promote on social media channels.
Iboom Media is a leading social media firm that prides itself on Real Results and Real Followers.