In the following example you will learn how to increase the reach of a tweet substantially!
The trick to this is you will not have to increase your number of followers or even pay for Twitter ads!
For this test my caption, image & link were exactly the same.
The only difference being a single hashtag
In order to get the best results I tweeted each tweet exactly at the same time and day only 1 week apart.
Check Out The Social Media Secrets The Pros Don't Want You To Know! http://mf.tt/Fo5Q3 #socialmediatips
The 2nd tweet (without hashtag)
Check Out The Social Media Secrets The Pros Don't Want You To Know! http://mf.tt/Fo5Q3
As you can see the only difference is the added hashtag that shows the topic of the tweet.
Tweet #1 received 2 re-tweets & 4 likes
Tweet #2 received 71 re-tweets & 36 likes
Now this is where things get interesting!
You would assume the tweet with 71 re-tweets would easily have the most impressions correct?
I mean we are talking about 71 re-tweets compared to 4!!
Take a look at the results yourself!
4 Re-tweets with hashtag
The 1st tweet with the hashtag #socialmedia & 2 re-tweets got 17,313 impressions, while the 2nd tweet with 71 re-tweets and NO hashtag got 15,564 impressions.
Impressions is the number of times users saw the tweet on Twitter
So how could simply adding a hashtag result in such a massive disparity?
Take a look at the impressions for #socialmedia on twitter over the last 24 hours (Jan 31, 2016)
Information gathered with HashTracking
Well everyday users search for a topic by typing in a keyword or hashtag. The impressions for the overall conversation about #socialmedia are very high. So this increases the impressions on that tweet as a result. It is proven when 1-2 hashtags are used per tweet, a tweet receives as much as 21 percent high engagement rate.
So by simply using the hashtag in tweet #1 the topic #socialmedia was popular enough to outperform tweet#2 that had no hashtag but more re-tweets.
Now be careful choosing the wrong hashtag or using too many will hurt the engagement rate. Its critical to know the reach of your hashtags. Then you can understand the potential reach and impressions for any topic, which helps you understand the popularity and that results in more potential action for your tweet.
If a hashtag has a low reach, then you’ll be able big fish in a little pond. If the hashtag’s reach is high, it will be harder to make any impact but your included in a more popular topic. The best method is to use a bit of both; use a combination of specific and general hashtags in your tweets to reach the most people.
Things To Remember.
Your tweets are seen by a small portion of your followers.
So be sure to recycle your tweets again at different intervals. Be sure to space them out.
The real Potential Reach of a tweet is way bigger due to re-tweets and twitter's search feature for topics. Use the hashtags correctly and the reach of your tweets will skyrocket!
The Power of a Hashtag
Using an irrelevant hashtag is a waste of time. Almost like using the tag #superbowl for an article about tennis. Be sure you don't abuse the hashtag feature either!
Using 3 or more hashtags per tweet can drop your engagement by 17 percent. Be sure to research to find the most relevant and beneficial tags to build engagement for your brand.
Choosing the Best Hashtags
Here are some of the top hashtag research tools available online.
Find key influencers to help promote your tweets with topics related to your business. See what’s already working to save time.
Real-time social media analysis to find the most relevant and top performing hashtags. Find related hashtags to the current trending topics.
Insights help determine influencers, searchability, historic data, and sharing.
Monitor global terms on current trending topics. Track hashtag streams to build engagement.
Find and track hashtags where thee trending by location, Useful for specific location-based businesses and events to target a more direct audience.
Pulls up endless information pertaining to current conversions, indexing, and ranking trends. Then use this to make predictions on performance.
Hashtags are indispensable and must be utilized to succeed on Twitter and to increase your Google visibility. Don't risk tweeting some random hashtag or just try to jump on the current hot trend.
Choose relevant hashtags with popular keywords to get the most engagement.
- Use 1-2 hashtags per tweet.
- Stay away from capital letters when possible.
- Use trending topics when it makes sense.
- Sync your hashtags with specific campaigns.
- Cross promote on social media channels.
Iboom Media is a leading social media firm that prides itself on Real Results and Real Followers.