Mar 2, 2016

How To Become An Influencer



Influencer marketing is quickly becoming the most effective strategies to reach demanding consumers as grabbing their attention becomes tougher as more and more brands compete on social media.

Word-of-mouth is and always has been one of the best advertising methods as people rely on feedback or recommendations from someone they trust.

The injection of influencers on marketing campaigns gains more traction every day. As more data comes in influencer marketing is the ideal way for sharing your brand and gaining market share.

Check out these tips below on how you can become an influencer yourself.

Tips on how to become a social media influencer

Engage, interact and build relationships

Build a personal brand that is authentic and human. Don't be someone your not and you will find people respond to that!

Rise Above The Noise

Standing out means not trying to be everything to everyone.
Identify with something specific and go ALL IN on that topic with your content.
You will become a respected source and gain respect through your knowledge!

Create quality content, consistently

To become an authority on a subject takes not just quality work but a lot of it!
From blog posts to social media posts, podcasts or video
Use the platforms that most resonate with you and hit it hard!

Stay up to date

Posting unrelated info will not only cost you credibility but followers. 
Pay attention to industry news, read other people’s posts and actually reply yourself not just automated responses. Get to know who the major players are in your area and then you can initiate contact.

Create content for your followers not for you.
Try to be helpful by sharing and engaging most of the time.
Publish original content and finally mention what your company does.
Be sure to get in on what is trending
Be apart of the conversation when something is going viral. You have to be there to be able to influence it!
Become an expert in a certain topic

Be relevant, impactful and thoughtful.
Rather then becoming a jack of all trades become the go to expert in 1 or 2.
Focus on quality not quantity

A true influencer doesn’t worry about numbers but the value and the quality they provide to their followers.

Network at every opportunity

Always grow your scope and reach.
If you help someone just once they will remember that and recommend you to their friends.
Just provide value to them.
A good piece of advice, a useful recommendation or answer to a direct question.

Provide value for FREE
Don’t just pump out content, provide value and share a diversity of content. Share others content as  that sparks a conversation and keeps your audience interested.

Grow Organically

Don't buy followers and try to artificially boost your Klout score. It will always come back to haunt you especially with all the audit tools out there. Slowly grow your social media community over time and build up your content hub.

Join The Largest Online Community On Influencer Marketing
This is a community for the topic taking over everything! Influencer marketing. 
I have explained it below and we will all share content that can help each of us. 
Lets be a community of SUPER INFLUENCERS!

Social media has changed the balance of power between customers and brands because it allows customer reviews to factor into buying decisions. Due to that influencer marketing has become the topic of the past year. Especially with the onslaught of these influencers in almost every sector.

Influencer marketing is form of marketing that targets certain individuals with influence over potential buyers (their own followers) In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.

Currently, when a brand identifies influencers, they often look at number of followers that identity has on social platforms. Influence isn’t just having a lot of followers. It’s also driven by expertise, credibility on subject matter and the engagement between the influencer and his or her followers.

Michelle Phan who started a series of YouTube videos featuring simple make-up demonstrations has amassed over 6 million followers. Now L’Oreal actually co-branded a cosmetic line with her.

Leveraging your brand’s influencers begins with building relationships with your customer. Customers always post about brands on social media &brands should show some love! By directly interacting with customers, & even providing promotional discounts. As a result of this customer experience you will encourage more positive organic and authentic sharing about your brand.

Finally, in addition to improving your customer experience, a brand should also be aware of influencers who are actual industry experts with large followings. Agencies like Traackr, Mobile Media Lab and Laundry Service provide services to help brands connect influencers at scale.

Influencer Marketing finds people who can have a HUGE impact on your brand. A good strategy to help guide your influencer strategy, can bring coverage from top influencers which ultimately has been an important metric to help form successful digital campaigns.

3 algorithms are most important : reach, relevance, and resonance. That combination really hones in on true influence.

Stay on top of the conversations and trends influencing your industry, but become active participants engaged in shaping the space.

Industry influencers you didn’t know and using the right tools and data, you are able to create an engagement strategy that connects with them successfully.

A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” Influencers hold the power and it’ll be the brands job to cater to them.


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Justin Matthew founded international social media marketing firm Checkmate Social Media agency in 2016. We handle corporate clients in every industry and small business owners.
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